Legal and contractual concerns

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This all ties back to the need for clear communication.

Clearly define the purpose of your partnership from the start so everyone’s on the same page. Work out any misalignments in the beginning so you can hash things out and decide on a common social media goal.

Borrow from one of our resources, the Influencer Marketing brief template, that can help you lay the foundation of a partnership with creators. This can help you avoid some of these first few pitfalls we mentioned.


There’s also the potential risk of legal disputes arising from your partnership.

Who retains ownership of the content that you co-created? Do you spain mobile database have permission to reuse it for something else? Is there any payment involved? If so, who gets paid and how much?

Even if it seems like a casual collaboration, it’s always a safe bet to work out your agreement in an official contract to prevent disputes.

Measurement and evaluation
Many social media partners struggle to understand the impact of their collaboration. Some don’t even feel the need to measure their performance.