Fortunately, we’ve got some YouTube Shorts ideas (with examples) to get your creative juices flowing.
Create Shorts around common customer questions to educate your audience and show your brand’s personality.
In this Short from Shopify, a helpful host answers the question, “What’s a print-on-demand business?” They keep their answer short and to the point, adding image overlays to help convey information. Upbeat background music and quick edits grab and keep viewers’ attention.
YouTube Short from Shopify answering FAQs.
To maximize discoverability, include the question in the title and sweden mobile database description. It helps users looking for answers on YouTube or search engines find your content. Also, invite viewers to comment with more questions to create a feedback loop with your audience.
Highlight customer reviews and success stories on YouTube Shorts
Use Shorts to spotlight positive customer reviews and success stories. Have video testimonials? Edit them down into short clips that evoke emotion. Written reviews? Compile multiple screenshots to create a montage-style Short.
Or leverage user-generated content (with permission) like Pattern Beauty. This Short highlights a customer’s experience with their haircare products as a part of their takeover campaign with Ulta Beauty salons. The customer shares the products the stylist used, her feelings about the products and a before-and-after transformation of her hair pre- and post-styling.