Middle Of Funnel (MOFU)

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At this stage, the customer already has some awareness of your company and product or service. Now you need to capture them and build their interest and commitment. Potential customers usually want to get more information at this stage. Simply enticing them to click through is not enough. Without additional information, you can lose the customer at this stage. You need to offer them more information, provide advice, or suggest a solution to the problem. This includes using and optimizing case studies, social networks, paid media, and possibly even using mailing campaigns.

The content in this part of the funnel needs to lithuania phone number data be focused on engaging and engaging prospects with the goal of moving them through the process to evaluation or consideration. If you succeed in this, the prospect will fall into the next stage, which is BOFU.

A conversion path, no matter how carefully designed, will fail without useful indicators along the way. These indicators could include information about what will happen once a customer takes action. You need to create a sense of urgency and motivate potential customers to act quickly:

Consider special discounts or limited-time offers.
Make sure potential customers trust your product or service. Leverage reviews from trusted third parties and testimonials about how your product or service outperforms the competition.
Top it off with a sincere guarantee that will reassure potential customers.