How we communicate social’s value to our leadership team

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The final piece in our data feedback loop is Sprout’s Tableau BI Connector. This integration allows us to further analyze Sprout data, uncovering richer network and audience insights in a custom dashboard that strengthens the narrative around our strategy’s impact.


Data storytelling is both an art and a science. The science is about collecting, analyzing and visualizing accurate data. The art? Weaving a narrative that shows what it all means and how it drives business impact.

At Sprout, we’ve found a rhythm that works for us: a monthly social performance executive summary. It combines key metrics tied to business value with competitive context, so leadership sees how we’re stacking up against the competition.

“A lot of people don’t know what they can ask for when it comes to turkey mobile database social data,” says Jepson. “Once I started packaging insights and sharing them proactively, more teammates started coming to me with their own requests for data pulls. It got the social team’s foot in their door.”

This scalable formula helps us consistently share insights and keep leadership in the loop. We got here by thinking of our executive team as an audience—treating each leader like a consumer when we deliver data.