According to political consultant and strategist Paulo DiVicenzi , a good diagnosis must include investigation of the 5 C's: Citizen Voter, Candidate, Head of Government, Competitors and Competitive Scenario.
This information can be obtained through data from agencies such as IBGE , TSE , TRE's, but mainly through surveys conducted with voters themselves, who are the target audience. The information can be collected through qualitative or quantitative studies and offers valuable information for your campaign.
Once that’s done, it’s time to move on to the second phase of the strategic plan: implementation!
This is the stage in which the campaign positioning becomes clear. The candidate's focus, image and proposals need to be exposed, and this requires a series of marketing actions. Events, debates, promotional jordan mobile database material for TV, radio, the internet, etc., are designed and produced so that the candidate is present in the minds of voters.
The team needs to have some supporting documents and tools on hand. One of the most important is the electoral campaign schedule, with specific and delimited deadlines and dates. It is important that this schedule is aligned with the Electoral Court calendar . And to this end, the time that will be spent on each task or action needs to be very well calculated.
Another important survey to be carried out concerns budgets. This includes all the expenses that will be made, which resources are needed and which are available. Remember: the team must always be aware of the regulations regarding campaign funds and financing .
Human resources also need to be listed. For example, how many people and which professionals will be needed to make up your electoral campaign team ? Who will do what? It is time to appoint those responsible for the tasks and encourage the engagement and participation of these people.
As we said above, the strategic plan for an electoral campaign can serve as reference material for future work and campaigns. To make this possible, it is important to monitor the results of all actions. This generates very valuable data that informs what was successful and what needs to be optimized.
Monitoring and control must be carried out from the beginning of planning. To do this, record all collected data and realign the points whenever necessary.