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Current situation analysis is one of the main ways to understand the political and social scenario. In the context of lobbying and advocacy, where the objective is to influence public policies and defend specific interests , current situation analysis becomes even more relevant.
By identifying trends, anticipating political movements and mapping the main actors involved in an issue, this methodology allows government relations professionals to develop more favorable strategies.
In this article, we will explore how current situation analysis can be guatemala mobile database used to improve lobbying and advocacy practices , ensuring more informed and targeted action in defending interests.
What is conjuncture analysis?
Current situation analysis is a method used to examine and interpret the political, economic and social context in which a given situation or event occurs. This analysis aims to understand the forces and dynamics that shape current reality, allowing trends to be identified, possible developments to be predicted and action strategies to be formulated.
The concept of conjuncture analysis was widely developed and popularized by Herbert José de Souza, known as Betinho , one of the most influential Brazilian sociologists and activists. Betinho highlighted the importance of understanding social reality from a critical and dynamic perspective, capable of identifying not only isolated events, but also the power relations that sustain them.
For Betinho, the analysis of the current situation was not just a theoretical tool, but a practical instrument for social transformation, allowing social movements and organizations to act in a more informed way.