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Triggered via the time-based scheduler, the Facebook post appears within seconds on Madison’s Facebook page. See the “just now” label appearing in the post.
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Step 2: Pre-store opening
In the second step, the fashion retailer cyprus phone number analyses its customer and prospect database. Based on a 20 mile proximity to the new store location, they select the right audience for a postcard mailing with an introductory discount voucher. In order to reduce mailing costs, there must be a minimum of 20 people in a . This selection process can run on a regular basis (e.g. daily) in the run up to the store opening date.
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The people that are selected receive the postcard mailing with a personalised link to a landing page to claim their introductory discount voucher. The landing page is pre-filled with their details. The campaign tool creates a shortened personalised link by calling an external webservice with a longer link name. Via a so-called ‘communication key’ (created with each communication output from the campaign) it is possible to link responders to specific communications, here for example, it is used to link downloadable voucher codes to individuals.