Second stage
The next step is to define key performance indicators (KPIs). These metrics will serve as benchmarks for assessing the success of advertising campaigns. Among the most important KPIs may be the conversion rate, customer acquisition cost (CAC), return on investment (ROI), keyword quality score, and ad click-through rate (CTR). The choice of specific KPIs depends on the goals of the business and the specifics of the products being advertised.
Contextual Advertising Audit: Step-by-Step Guide - Image 2
Third stage
It is generally recommended to look at data for the sweden cell phone number list past 3-6 months, but the period may vary depending on the seasonality of your business and how often you change your advertising campaigns. It is important to choose a time frame that will allow you to see the full picture of your advertising performance, including possible seasonal fluctuations and long-term trends. The right time frame will help you draw more accurate conclusions and make informed decisions about optimizing your advertising campaigns.
Technical audit
Conversion tracking settings
Check that the tracking codes are installed correctly on the site. Make sure that all target actions are recorded correctly.
Integration with analytical systems
Make sure that your advertising accounts are correctly linked to Google Analytics or Yandex Metrica. Check the transfer of data on expenses and conversions.
Correct operation of scripts
Check the functionality of all automation scripts in the account. Make sure that they perform the specified functions without errors and do not conflict with each other.