When to do an SEO analysis

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If you are wondering when it is right to do an SEO analysis , know that the answer is: always ! The truth is that there is no website that can be considered immune to this fundamental step: whether it is a new site or one founded a long time ago. SEO analysis works a bit like parsley in the kitchen: it goes well everywhere.

But, more than anything else, it is able to deeply penetrate the different aspects of the website , further enhancing the positive ones and optimizing those that need to be improved.

More specifically, in fact, SEO analysis touches on russia cell phone number list fundamental issues such as the presence of the site on the web, the effectiveness of its architecture and its contents, the usability of the site and much more. Later, we will have the opportunity to analyze all these factors in detail, so as to provide you with a complete overview of how to carry out a correct SEO analysis .

Why is it important to check a website or APP regularly?
An SEO analysis, in many ways, is very similar to a medical visit . Surely you have gone to the doctor at least once in your life. Almost certainly even more than once. This is because you don't joke with your health, and it is important to keep it monitored with visits and check-ups and periodicals performed by your trusted doctor: a good practice that you should absolutely adopt for your website too .

Your online portal is the heart of your brand, both on and off the web. Today, the separation between the online and offline worlds is no longer so clear-cut. Therefore, it is essential that you monitor its health to ensure that everything is always in order and to avoid losing what you have worked so hard to build.

A website is a living digital entity, which means that things inside it can transform, evolve and change. It is not stagnant and does not remain the same for long periods of time. Furthermore, the search engines themselves, Google first and foremost, are subject to continuous updates and changes. As guidelines or trends change, your website must also change to continue to be considered valuable.

For example, there may be content that needs to be fixed, content that needs to be deleted, new content that needs to be created, and critical structural issues that need to be fixed. In addition, the features of your site need to be evaluated in comparison to those of your competitors.

An SEO Audit allows you to do this too, that is, to understand where you stand compared to others so that you can work to always be one step ahead.