Solution The resulting chatbot is structured as follows: The chatbot greets the caller and offers to learn more about what it can do Those who have already used the bot skip this step, and newcomers receive a message with brief instructions. The user then either goes to the recipe catalog or enters their request according to the instructions. Depending on the specified parameters, the bot offers a different number of recipes, the preview of which with the name, photo, calorie content and cooking time can be scrolled When clicking on a recipe the user likes, its full description opens, after reading it, the user can add the list of products for the recipe to the basket Next, the bot offers to find another recipe or go to the cart to complete the purchase.
Results As expected, the app users immediately albania cell phone number list began actively testing the new product, and the most involved, both when the bot was launched and six months later, were the 18-25 and 25-35 age groups. of the bot had a positive impact on such indicators as session duration, the number of unique users per day and month, as well as the customer retention rate. Satisfaction surveys conducted in the app showed an increase in NPS and CSAT scores after the chatbot was launched. To improve the chatbot, it was decided to add the ability to rate individual recipes and a feedback collection form. According to the customer, interviews with shoppers in stores revealed such product characteristics as “it became easier to decide what to cook”, “less time is spent on choosing and ordering products”, “the opportunity to try something new from familiar products”.
A qualitative analysis of respondents' responses showed that the chatbot is perceived by people not only as an assistant in everyday cooking, a means of making household chores easier, but also as a kind of entertainment that helps to diversify the daily routine and is associated with such emotions as surprise, curiosity and interest. In the future, it is planned to equip the chatbot with artificial intelligence based on Chat GPT to make communication smooth and conversational, answer questions about substituting ingredients or culinary terms, and also have the ability to process requests with a combination of parameters of any complexity.The quality of telephone customer service affects business performance - this statement has long been an axiom. Companies no longer ask themselves how to measure the degree of this influence, but decide how to monitor and evaluate the level of customer service in the call center.