Email Marketing: Why is it useful?

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Why should an entrepreneur focus so much on email marketing?

Since it has a cost as a service, it is good to answer this question, so as to motivate the investment.

We have entered a new era, kenya cell phone number list where permission marketing (also known as inbound marketing) is intertwined with a digital transformation that has now involved both consumers and companies. People no longer have tolerance for intrusive advertising or sudden interruptions.

Users want to have complete freedom to decide which brands to trust and when to make a purchase .

So how do you get noticed by such an independent potential client?

The inbound marketing strategy is based on exactly this: establishing a connection with the audience by providing useful and relevant content , such as advice on problems the user is facing, how-to guides or product comparisons.

With a well-studied email marketing strategy, the entrepreneur thus has the opportunity to:

Bringing new visitors closer
Increase brand visibility
Convert visitors into leads
Cultivate a relationship with contacts subscribed to the mailing list
Turning Leads Into Actual Customers
Converting satisfied customers into brand ambassadors
Of course, like all online tactics, email marketing also hides some small “dark” points to counteract. And we will talk about this in the next paragraph, so as to avoid any missteps in time.