Who’s Your Audience?
Sometimes, a nonprofit easily segments their audience based on role. For instance, Special Olympics offers opportunities to volunteer, coach, and compete as an athlete. Be sure to get all the segments straight instead of assuming you’re only talking to Special Olympics athletes. Likewise, The Light the Night Leukemia. and Lymphoma Society, divides their donors into “Survivor,” “Supporter,” or “I walk in remembrance” Your content will be speaking to those who are coming from a place of loss and those from a place of endurance so tone-wise, it cannot be all sunshine and roses, it has to acknowledge the shadows. Just as you train yourself in communicating clearly to communities, also adjust your tone to reach all segments and variations in your audience.
To drive home what the nonprofit does and why, it’s important to make all social media posts consistent with emails and brochures. Make up your own style guide so that all material contains logo, a particular hashtag, a tagline, and manner of speaking. If there’s a particular event your nonprofit’s emphasizing, do not talk about it in 8 different ways on each type of collateral, but be sure to repeat some of the core messages across the board so your tweets, email marketing copy, and flyers convey the same clear wuhan cell phone number list mission statement and goal.
We hope these were helpful tips both for writers working on toolkits and nonprofit organizations themselves. Need a writer to create content for your nonprofit’s toolkit? Check out the conscientious and ultra competent writers of Writer Access!
Interested in examples in comprehensive tool kits? Check these out!
Right From The Start Digital Age
Light The Night
National Eating Disorders Foundation
Are you looking for a writer to help create awesome collateral for your non-profit? You’ll find them right here at WriterAccess!
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