What marketing tools do you currently use?

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CAFLOU has the advantage that we are currently targeting small companies with up to 50 people , where there is usually only one easily identifiable person who makes investment decisions, compared to large companies, where many people make decisions and it takes a lot of time. The second thing is that we are still a low-cost solution that only becomes more expensive as the company grows. So our business cycle is relatively fast and we see results relatively quickly, which is our advantage.

I believe that most of the growth we are seeing is due to iran phone number data increasing awareness of our brand, publishing articles, and not directly pushing customers to convert. It is also necessary to say that CAFLOU's marketing has not changed drastically in the 4 years of its existence, but some channels, their priority and performance, and investments in them have changed.

4 years ago we had a completely new product that we promoted on Facebook groups at the very beginning, we actually manually searched for people who would try CAFLOA, even for free, to test the concept and get initial feedback. When we found out that the product was viable, we started paid campaigns. At the beginning, we were focused purely on performance.

Since I am a marketer, I launched campaigns on Facebook, Google Ads, Sklik, LinkedIn and simply measured how much each registration cost us, and then I put the money where it worked best . Strangely enough, Facebook was number 1 for us at that time. Companies there were quite good at communicating in the style of "keep an overview in the company".