9 Visual Content Marketing Stats to Change Your Mind About Digital Marketing

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Content marketing is still one of the most important digital marketing strategies for being effective in bringing traffic to your website and increasing conversions. However, it has been changing over time and visual content marketing stats prove that you need images to stand out.

Did you know that the usage of audiovisual and images in marketing strategies increased to 69% and 63% respectively in 2018? Further still, 84% of marketers surveyed in 2019 believe that content marketing is moderately to extremely successful for their organization regarding achieving the targeted goals. Considering this, visual content contributes to improving your company’s results if you add it to your marketing campaigns.

We’ve gathered nine stats to convince you that visual content france cell phone number list marketing is the strategy that your company needs to achieve better results and stay competitive in the market. Let’s dive into it.

Discover nine visual content marketing stats to improve your business’ results
Among numerous sources of information, reports, scientific researches, and infographics, we selected some stats to show you some reasons why you should consider including visual content marketing in your marketing campaigns.

1. People follow visual instructions 323% better than written
According to studies, illustrated texts are easier to understand. When people see how they are supposed to do something, it’s easier for them to follow instructions because they understand the expected action. In your marketing campaigns, you can use images to create impactful content, drawing attention to your prospect’s problem or your company’s solution, for example.

2. You get 2.3 times more engagement on Facebook when you use visual content
While scrolling down social media pages, users tend to skip text blocks and look at the visual content. Using quality images that are relevant and related to the text, it’s possible to increase your audience’s engagement on Facebook, according to BuzzSumo.