A versatile domain extension allows you to change

[seonumberlist]

Interestingly, Mueller points out that for better search engine optimization, it is much more important to focus on the brand than on keywords. Mueller highlights how a company can evolve over time, becoming multidisciplinary and, consequently, embracing new products or services. Choosing a generic TLD in this case can help, because it can respond positively to changes and innovations.

the purpose of your website, while a keyword solution may limit that possibility.

Conclusions
The Google team, in short, recommends incorporating keywords into domain all phone number extensions only if driven by a real business strategy, which is expected to be continuous over time:

1. Insert keywords only if they are really relevant and useful to bring more traffic.
2. TLDs do not directly influence the positioning in search engines, but they can influence the “clicks” of users.
3. Register a domain that can be in line with your brand even in the long term.

The Google team recommends focusing heavily on your brand rather than keywords within domain extensions, unless you can establish a perfect correlation. For example, a bicycle dealer could create an online store using both the brand name and the related TLD , such as companyname.bike , just as an e-commerce could use the .shop or .store extension .