What is a micromoment?

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The use of smartphones has broken down the buying process into hundreds of short moments, each of which offers you the opportunity to influence consumers’ purchasing decisions. Smartphones allow people to respond to any idea at any time. Whenever they have an idea that they want to learn or buy something, their mobile phone is always at hand. Most purchasing decisions are made in these micro-moments.

But optimizing for micro-moments isn’t just about netherlands phone number data purchases. Sure, someone makes an impulsive decision during a micro-moment and buys a product in a few clicks. But micro-moments are also about finding information about a product. In fact, it takes an average of 7-13 different search queries before a customer gets enough information to make a purchase decision.

It would be a mistake to skip these 12 previous questions and only offer the customer a PPC ad that leads to a purchase page. If the user clicks on such an ad, they may not yet have a firm decision to buy the product, and you will spend money on the click unnecessarily.

For successful sales, it’s important to provide customers with detailed information at every micro-moment, gradually shaping their final purchasing decision. That’s why brand awareness campaigns are so important. People who have seen multiple ads have up to twice the conversion rate of those who see your ad for the first time.