How to Create a Product Catalog on Facebook Business Manager

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Hello! How are you? In today's post you will learn how to create a product catalog in Facebook's business manager . This step-by-step guide is a direct translation of the English tutorial on Facebook's official help page.

Below is the translated step-by-step guide to help you and if you have any questions or suggestions for improving this step-by-step guide, leave a comment and we will enrich this content!

How to Create a Product Catalog on Facebook Business Manager
You can create a product catalog in Facebook Business Manager in order to advertise your products to people.

There are two ways you can create a product catalog in Business Manager. You can either upload a file with all your products, or you can connect to a product source that will automatically update your products. We recommend RSS or Atom in XML files , or tab delimited in .csv files .

For advertisers who already have product feeds taiwan telegram data other shopping sites, in many cases you can simply export your existing product feed and upload them directly to Business Manager.

Step-by-step: creating a product catalog in the business manager
Go to Business Manager and click on Settings .
Click Catalogs in the left navigation, click +Add , and then click Create a New Catalog .
Give your Product Catalog a name , choose the Type, and click Create Product Catalog .[info]At this point, you can choose to give access to the product catalog to other people in your business and also link to an already created Conversion Pixel .[/info]
On this same screen you can: Add people, assign partners, upload your product feed or associate pixels or apps.
Click Add a Product Feed .
Select “Single Upload” and choose your Product Feed file, which can be in the following extensions: CSV, TSV, RSS XML or ATOM XML.
Give it a familiar name that will help you find this feed later if you need it.
Choose the currency you want to use
Click “ Start Upload “.
For a product feed that will update automatically, enter the feed URL, any credentials that may be required to access the feed, the encoding type the file uses, and the delimiter (separator between values ​​in the file). You can also set how often you want to sync your product feed to Business Manager. Click Schedule .

Or, you can manually upload a .csv or .txt file with your current product catalog. Click Choose File , select the .csv or .txt file you want to upload, and click Upload . If you uploaded a very large file with many thousands of products, it may take several hours for the file to upload. We will continue to work on the upload even if you navigate to another page.

Once you have successfully uploaded or linked to your feed, you can click on the feed name in your product catalog to see the list of products that have been uploaded.

Once you've created your product catalog, you can use it to create dynamic product ads in Power Editor, which allow you to target ads to people who have already looked at specific products on your site or added that product to their cart but haven't yet made a purchase.

Technical requirements and recommendations for product catalogs
Here are the following limits and recommendations for uploading your product feed:

The feed can contain up to 2 million items.
We support XML and CSV, TXT or Tab-delimited .TSV files, as well as .ZIP, .bz2, and .gz compressed files.
If you are manually uploading a file, the maximum file size is 200MB.
If you are connecting to the product feed on a regular schedule, the maximum file size is 2GB.
The images you include in your product feed should meet our recommendations for linking or multi-product ads, depending on the type of ad you want to create. These are the images we’ll be showing in your dynamic product ads, so they should be high quality. We’ll automatically resize images that aren’t the right size, but this may result in a low-quality image for your ad.
We recommend that you host your product feed on your website or local FTP and schedule it to be fetched regularly. This will ensure that your dynamic product listings stay up to date with your products, pricing, and availability.
If you manually upload a file with your products, keep in mind that you will have to re-upload the file if there are any changes to your product catalog.

[error] Facebook's words: We won't serve dynamic product ads for products that don't exist in your product catalog. [/error]

For requirements for the fields that must be included in your feed files, as well as code examples for all three file types, see the Facebook Product Catalog API developer documentation.