How Can Case Studies Benefit Your Brand?

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Put your product or service value into action
The case study walks the reader through the conflict the customer experienced, what they tried, and how they ultimately used your product or service to solve it. A good case study is an engaging story that is very relatable – and that is what makes it so effective.

It takes the reader on a very specific journey that is centered around using a specific service or product. It takes that value and puts it into action. This is what your prospective customers need to see because they can then envision how your product or service will work for them.

Highlight the benefits and features of your product or service
Nearly every product or service has several specific benefits and features.

Each of our customers may use your product in a different way, taking advantage of those features and benefits. Case studies that are focused on a particular feature can show how your customer benefitted from it and how they used it.

This gives you more real-world illustrations for the application of your product or service.

Elicit trust and credibility using peer influence
The best marketing strategy that a business can have is word of mouth.

Customers in the United States are far more likely to purchase from a brand that someone they know has recommended. Word-of-mouth marketing is what marketers work hard for, what they seek, and what can propel a brand from obscurity into a household name.

Many other types of content are typically self-serving, but case studies are all about the customer. When an actual customer opens their mouth, they become a third-party brand endorsement which encourages trust and loyalty.

Any type of endorsement has some value, and case studies are no different. The more details you provide, the more qualified leads you will attract, and the more customers you will have.

Attract qualified leads and convert more
Research surrounding case studies and related types of peer recommendations shows that they are very effective in not only attracting customers but attracting the right types of customers.

97% of B2B customers rely on peer-recommended content, including armenia cell phone number list case studies, citing them as the most reliable type of content. When it comes to consumers, 88% trust case studies and other types of peer-recommended material as much as they trust recommendations from their family or friends.

Incorporating case studies into your marketing campaigns and customer onboarding trails will allow your prospects to see real-world scenarios showing how your products are being used to solve real problems.

If a customer or prospective customer is having trouble in a certain area, one of your representatives or salespeople can refer to the case study that lines up the best with the prospect’s problem. The prospect can then see how others have handled the problem by utilizing your products or services.

Main Types of Case Studies for Business
A business case study is not just a generalized term, a one size fits all marketing ploy. It is a highly specialized type of content that can breathe new life into your brand and become a vital part of your business strategy.

There are four main types of case studies: