Interactive Calculators: 10 Reasons Why They Beat Static Landing Pages

[zakiyatasnim]

Marketing is to be able to produce content that generates engagement for your audience, right?

After all, this is one of the ways to differentiate yourself from other competitors. Therefore, it is necessary to know the characteristics and advantages of using resources such as interactive calculators.

For a long time, static landing pages were the standard for lead bahrain cell phone number list generation, but consumer behavior has changed and it demands even more from companies.

Let’s learn more and understand the main reasons to invest in an interactive calculator and thus increase the efficiency and accuracy of your strategies.

What is the importance of landing pages for lead generation?
What has changed in recent years with interactivity?
10 reasons for using an interactive calculator instead of static content
What needs to be done to create successful interactive content?
What is the importance of landing pages for lead generation?
One of the most common methods of lead generation is the creation of landing pages.

The idea is to offer something specific (a product, service, etc.) and to capture the attention and information about the user. Thus, companies provide, for example, an eBook, and in return, receive contact data from that lead.

Usually, forms are used to achieve this exchange of content. This method, no doubt, is very useful to obtain this valuable information. Over time, however, most companies have adopted this strategy and it has become necessary to create mechanisms to make these pages more attractive to the user.

After all, always using the same content turns out to be monotonous—so much so that the use of videos in these landing pages can increase the conversion rate by up to 86%, according to Eyeview studies. This shows that just as this strategy is efficient, it is also necessary to make your content more attractive to the user.

With the digital transformation and the almost constant use of digital communication channels, the user does not want to waste his time with something he has already seen or that is not customized to his needs and demands.

Companies that do not follow this trend end up falling behind and losing relevance within their segment.

Therefore, even though the landing pages are excellent for lead generation work, it is essential to find different ways to attract the user.

After all, one of the main advantages of Digital Marketing is precisely the ability to modify and find ways of improvement to ensure a satisfactory user experience.


INTERACTIVE CONTENT GUIDE
What has changed in recent years with interactivity?
One of the necessary changes that have become a trend among marketing professionals is the use of interactive content.

The reason is simple: more significant efficiency. The landing pages generate, on average, a conversion rate of 2.35%. Among the companies that make the best use of these resources, the same metric reaches 11.45%, according to WordStream.

In other words, even if you do an excellent job, create relevant content for your landing page, and attract qualified leads, you will hardly exceed 15% conversion rate.

That’s why more and more professionals are betting on interactivity. According to the Content Marketing Institute, this number has already reached 55% in recent years. The reasons? Let’s get into it.

10 reasons for using an interactive calculator instead of static content
What are the reasons to invest more resources in tools like an interactive calculator instead of static content? We’ll explain each of our reasons here.