Usability rules must be respected. Readers do not read, they scan texts. We do not consume information, we visualize it with the help of our imagination.
Carlos Bravo17
A blog is no longer written because people no longer read. If you have understood that to attract and retain visitors you have to create posts that respect the rules of usability, you have already taken an important step towards achieving your goals. Designing a post increases the probability that users will not simply leave because they are not horrified at first sight by what they find on your blog.
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The importance of design: “a post is not written, a post is designed”
The content of a blog is certainly important. It is actually the jordan mobile number fourth thing a reader takes away from your post. They have first read the title, been struck by the photo and have quickly scanned the text. If you have passed the first 3 tests you have the opportunity to move on to the content. For many, the challenge is to publish a post because they do not apply the Pareto concept to blogging .
The vast majority of bloggers spend 99% of their time on content. They are not aware of the importance of the previous points in order to have the chance that some reader will read the post in which they have invested so much time. There are great works of art in the blogosphere that will never get the attention they deserve because they think that a post is written. A post is not written, a post is designed.
The importance of tone: “a post is not written, a post is told”
What you really want when you create a blog is to convert visitors into readers. These users have been so impacted that they return to your blog later because you have generated positive expectations about your future posts. Without a doubt, the content and information you offer are essential.
You will surely be able to get some followers in this case who respect you for the quality work you do for them. If you want to reach the hearts of your readers you have to find the right tone. To do this you don't have to write a post, you have to tell it because it brings you some important advantages.