What's faster: convincing 500 people to buy something, or convincing one person who has 499 friends (who listen to their every word)?
Influencer relationship management is a popular public relations tactic that has gained significant relevance in the online world in recent years because it paves the way for creating a compelling content marketing strategy. This is the key to growing your audience incredibly quickly. Identify influencers within your industry who have the potential to talk about your content, then create content that captures their attention .
A quick way to identify who is influential in a particular category is by using:
Wefollow.com – Track X users with the most followers, and allow you bc data malaysia to segment them by category or keyword.
Muckrack.com – This is a directory of X journalists, broken down by industry. Journalists are often very influential in a given niche, but the most important thing is for them to follow the top influencers in their niches. See who they repost and who they interact with, then follow those people.
Take these people and make a list of the blogs whose links they share, the people they repost, and the people and blogs they talk about (related to your topic). Then create a spreadsheet (or spider chart, if you're capable of it) of the most-read creators and broadcasters in your niche.
Many influencers achieve this status not only by creating their own content, but also by sharing content that helps their followers , which in turn makes them look good.
These are the people you'll be writing to, because they're the people whose audience you'll be capturing . Get to know their style, their habits, and their quirks. In the long run, this information will help you brainstorm content ideas that will spread throughout your industry.