Tags allow you to better manage leads by classifying contacts according to their role (decision-maker, liaison, influencer), their level of interest (high, medium, low), and the products or services that interest them most.
Additionally, notes work well for adding relevant information or reminders student database that should be kept in mind when contacting someone.
Sales Navigator is a very useful tool if you implement Account Based Marketing (ABM) strategies. This is a type of marketing that allows you to design the types of customers or accounts a company wants to target.
ABM helps you increase the number of leads and improve conversions at every stage of the sales process . Sales Navigator is a powerful tool that enables account acquisition to run a successful ABM campaign.
An ABM campaign consists of several stages: account selection, discovery of decision-making profiles, contact strategy design, initial acquisition, and educational process.
LinkedIn Sales Navigator can be used to accomplish each and every stage of an ABM strategy.