Take advantage of popular discount dates like Cyber Monday, Black Friday, and Hot Sale. On these days, you can replace your regular marketing campaigns with more powerful special offers . This way, you'll make the most of these occasions designed specifically to boost sales.
As we mentioned earlier, a great remarketing strategy is to chinese overseas america database send ads or emails reminding users about the benefits of the product they abandoned in their online shopping cart. This is perhaps the most popular scenario for this type of action, so we'll dive into it briefly.
In a shopping cart abandonment situation, you can offer some type of special discount to encourage the user to complete their purchase. You can also add comparisons in your ads between the previous price and the final price with the discount. You can even develop more persuasive strategies and mention the product's stock and the few units left to create a sense of urgency.
Consider that this type of user loaded a cart with products and didn't complete the transaction: this person was highly interested in purchasing, so it's worth trying to win them back. Undoubtedly, the costs of trying to re-engage their attention with your store will be lower than those of acquiring a new customer.
As a variation on what we've been saying, other users you can target with a remarketing strategy are those who have purchased something but have removed an item from their cart beforehand. Offer these customers discounts on the products they removed to encourage them to change their minds.