Now, as we mentioned before, a cliffhanger can be an image, an action, or just a phrase; this depends on the type of story being told and the media chosen for its dissemination. There are two requirements that an action must meet to be considered a cliffhanger:
An action is left unfinished. The protagonists are caught in the mom database middle of a conflict or problem whose resolution creates suspense.
It occurs before a break in the narrative. It can be a short pause, such as a commercial break or the end of an episode. It is also currently used for series season finales.
Cliffhangers are used in all kinds of narratives, are applied in multiple formats, and act as a hook to generate tension and maintain the audience's attention.
Just as the cliffhanger technique applies to all types of stories, it can also be used in your content strategy.
Deliberately leaving cliffhangers open in a blog post or article is an effective hook to keep your readers interested. This also works for your brand's audiovisual content. Learn some of the reasons why you should use cliffhangers in your content:
Improve reader attention. Today, readers' attention spans are limited: users look for quick answers and easy-to-digest text. Leaving them with questions encourages them to continue browsing your website in search of more answers.