It is not a matter of just handing over some money to celebrities with as many followers as possible. The most important thing about influencer marketing is the authentic and valuable interaction between the influencer and the followers. Social influencers can be understood as terms such as vloggers and bloggers. A vlogger is someone who films his or her daily life and keeps others informed about it.
You can think of vlogs about fashion, lifestyle, sports, beauty, you name it. Ines Gomes is such a vlogger and currently has 1950 'followers' on her YouTube channel (see video below). Ines: ''Social influencers can easily reach their audience and often have a large reach. This makes them influential. In addition, people recognize themselves in the bloggers/vloggers and that makes the influencers close to their viewers.''
For companies, influencer marketing is an effective marketing tool. But why? Two good reasons.
Social influencers can easily reach their audience and hospital email database often have a large reach. This makes them influential. In addition, people recognize themselves in the bloggers/vloggers and that makes the influencers close to their viewers. – Ines Gomez
1. Influencers are trustworthy and credible
Did you know that 84 percent of people who shop online have bought a product based on a blog or vlog? Research by Nielsen shows that 92 percent of consumers consider the opinions of complete strangers online to be more reliable than the information on company websites. The trust of followers in influencers is enormous. The credibility that an influencer has is also an advantage for companies, because many viewers are easily influenced by this. This makes it interesting for a company to use these reliable and credible influencers.