In fact, from a simple furniture company it has become the favorite and desired destination for those who are preparing to change or renovate their home. But how did it do it?
It is precisely thanks to the use of instant marketing and social media that Ikea has managed to make fun of its products and at the same time advertise them. For example, during the height of the popularity of the TV series “ Game of Thrones ”, Ikea created a tutorial on how to transform a rug into Jon Snow’s famous cloak.
Ikea Instant Marketing for Game of Thrones
This move generated a lot of media danish mobile numbers coverage and highlighted the adaptability and creativity of their products. Advertising the company's entire upholstery category. From that moment on, everyone will remember that: if you want a rug you can find it at Ikea !
Let's try to see together some practical examples of how the Swedish giant has set up its Instant Marketing campaigns, thanks to the extravagant use of its products. They have been able to record high engagement rates, with shares, comments and reactions that far exceed traditional campaigns.
1) DOJA
At the Met Gala, the famous American singer and rapper Doja Cat made headlines by wearing a dress created using towels. This look generated a huge amount of discussion online.