KPIs can be of different types and in the case of social media, some of these are:
Engagement rate, which helps us measure the reactions to our content (likes, likes)
Response rate, i.e. comments and replies
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Macro-topics
Macro -topics are the large thematic areas of the topics that we will cover in our content and, in fact, will guide the entire editorial plan.
But how can we obtain macro-topics?
To define what the macro-topics will be, we egypt mobile number need to do a qualitative analysis of our target. We can use different types of data to do this, including comments on social media (Instagram, TikTok, Facebook).
When we talk about products, we can search for similar products on Amazon or other e-commerce sites and read reviews from those who have purchased the product. In some cases, we can also consider submitting our audience to specific questionnaires . The fundamental objective of qualitative analysis is to understand:
What does our target think?
What does our target feel?
What does our target want?
We must therefore understand the needs of our target. The macro-topics are the answers to the needs of our target and the contents are the means by which we will solve their problems.
The 3 i's of content
We’ve seen how to find macro-topics, but how do we turn macro-topics into content? To turn macro-topics into content, we’ll use the “3 i’s of content.