But how big is the influence of video on social media on consumer behavior? Animoto wanted to answer this question . They conducted research among 580 American consumers on how they communicate with companies and what convinces them to make a purchase. They have processed a summary of the results in the infographic below. Although the figures are based on the consumer behavior of Americans, this does not make the visual any less interesting for Dutch entrepreneurs and marketers.
The results of the study show that consumers prefer video over text or photos to learn more about c level executive list a new product or service. The most popular platforms where consumers get their information are Facebook, Instagram and YouTube. 93 percent of respondents indicate that a video is very useful in the purchasing process. Almost three quarters indicate that they have made a purchase after watching a video about the product, service or brand on social media.
Curious about the rest of the research results? Scroll down to view the infographic. In addition to the facts and figures, the visual also contains a number of tips for developing good videos yourself. For a larger version, click on the image.