The influencers had to meet a number of criteria:
The reach of the influencer's account should be Persil's target audience.
Influencer must match target group in terms of family composition.
They must be content creators who can convey Tag de Vlek in an infectious way.
Women spread throughout the Netherlands, from Twente to Amsterdam.
And tada…. this is a selection of influencers that fit in seamlessly with this.
Step 4. Run your experiment long enough
And what came of it? The tagged photos came flooding in: mud stains, pasta sauce stains buy phone number list mascara stains. This was precisely how Persil received content that could fill the account. Curious about all the 'stains'? Then take a look at the examples of Carolien Karthaus-Spoor , Roxeanne Hazes and Monique Smit .
Step 5. Analyze your data and apply the insights in a new campaign
Persil quickly discovered during the campaign that medium-sized influencers did less well (in terms of reach) than large influencers. While you also hear that more followers do not necessarily lead to more results, this was the case with Pers. This will be included in a follow-up campaign. Just like the laundry brand is also looking for male influencers.
Nienke pees on social media platform Instagram.
The Red Cross on TikTok
In addition to improving content and ads on existing social accounts, you can also test with a new channel. In this case: Red Cross on TikTok ! Also using the step-by-step plan I show you how you can follow these steps even when setting up a new account.
Are you thinking about getting started with this (relatively) new channel? The Red Cross case shows that you can quickly achieve a lot of views (with a record of 1.6 million views on one video). I will take you through setting up and analyzing TikTok at the Red Cross using the step-by-step plan.