It happens all the time : when you type a web address into your browser, you type it incorrectly and an error message appears. Or when you click on a link, it country email list turns out the page no longer exists. And when you search for information about a brand or company, you misspell its name and... what do we find?
Search errors cause more than a few headaches . But there are also creative ways to take advantage of them . Here are a few:
1. Custom 404 Error Pages
When a user attempts to access a page that doesn't exist, the server returns an error message with a 404 code . It could be that the address was typed incorrectly, the link from which the user is trying to access is broken, or simply that the link points to a site that has been deleted. This generic message can be (and is recommended) designed and customized to offer the user a contact form, redirect them to the main sections of the website, gather information about what they were searching for, and offer additional help. All of this is done to ensure that the unexpected visitor is not lost, that an alternative is provided, and that the website's organic positioning (SEO) is improved . And while we're on the subject of customization, tone and creativity can also help turn a setback into an incentive. How?
With a design signed by a prestigious illustrator , like the ABC 404 error page , which in addition to being signed by Mingote, gives the option of going to the front page of the newspaper or any of its sections, consulting directly in the search engine or reading the latest news.