Let us use an example.
If I ran an SEO agency and wanted to find my biggest competitors, I would Google "SEO agency." That's my primary keyword—and the one I'd like to rank for.
The websites that appear on the first page of results would be my competitors:
find-competitor-backlinks
Why?
The first 10 pages listed here have proven ranking power. They are ranked as the best (and most chinese overseas asia database relevant) pages for a keyword, with thousands of monthly searches.
seoptimer keyword research tool
That's pretty impressive.
However, this process only works for homepages.
If you want to conduct a competitive analysis and improve your backlink strategy for specific pages, you will need to put in a little more work.
But don’t worry, it’s not that difficult!