When we think about the benefits of a DXP Platform, the obvious mental connection is increased revenue. This is because when a company is able to provide a better digital experience for its users and obtain valuable analytical information about them, it tends to increase its competitive edge, better retain its customers and sell more.
However, using a DXP goes beyond that. It is also a way germany mobile database connect all of the company's communication channels: social networks, applications and portals. The idea is that these connections strengthen the brand's identity, since each channel acts in a complementary way to the other.
Digital Experience Platforms also help provide important information to the business through analytics, bringing a new source of information about the target audience. The data can be analyzed by the company, strengthening the decision-making process.