classifying them into five broad areas. Media familiarity and reputation In the shortcuts most mentioned by respondents, the perception and reputation of a brand would reinforce the degree of trustworthiness in their eyes . Conversely, when participants are exposed to information from sources they have never heard of, they tend to completely ignore the information or to distrust it, as mentioned by one of these participants.
“I’ll only choose the ones I’ve heard of germany whatsapp number data 5 million before. For example, I’ve never heard of Sky News, so I might not click on it. Then the Independent, I haven’t heard of it, so I might not click on it.” – Preeti Familiarity and trust are often reinforced by repeated interactions with the same source, which would create a sense of security and comfort. This relationship is then double-edged.
some respondents developed negative perceptions of certain media due to previous experiences. "What I'm concerned about is the information, the fact that... if I see something absolutely outrageous on a site - and this has happened to me - I make a mental note. 'This site is crazy, I don't even want to talk to these idiots'" - John Social indices Social cues were also widely mentioned as a reliable way to create mental shortcuts on platforms, especially when it comes to family and friends.