The 12 most important types of sales

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Sales types are the ways in which companies offer their products or services. Sales classification defines how product sellers will interact with their prospects and customers, and in what format: in person, by phone, or online.

As buyers' needs change, the types of sales we do generally evolve as well. And that must be reflected in the sales training we provide to our team.

In this text, you'll learn about the 12 types of sales that exist, including the different types of marketing. You'll also learn how to use a CRM to manage the type of sales that best suits your business.


Personal selling
The salesperson interacts with the prospect in a direct and personalized manner, applying various sales techniques depending on the type of business.

It's usually conducted face-to-face. This way, the salesperson can better utilize their skills to capture the prospect's attention, interpret their gestures, and personalize their offer. However, it can also be conducted over the phone or online.

Personal selling heavily relies on persuasion to help prospects connect with the salesperson's value proposition and make a purchase. It's a sales model that builds a deep, empathetic, and collaborative relationship with the customer.

However, closing a deal isn't always the reason for personal gambling data japan selling. Transactional sales companies often use it as a promotional strategy for products or services.


In the company's physical space (stores or offices)
Through customer visits (cold or scheduled)
Advantages of face-to-face personal sales

Face-to-face communication is more effective than over the phone because you can read the prospect's body language and attitude when you make your presentation. It's also easier to delve into their pain points and address objections instantly through face-to-face sales. This increases your chances of making the sale.

The potential client also observes your gestures, which should convey confidence. You help them see your human side, your challenges, and foster mutual empathy. You're not a faceless voice trying to sell them software, a mobile phone package, or anything else.