How can marketing process automation help me scale my business?

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Most small businesses serve more than one audience or persona. For example, a carpet cleaning company may offer both residential and commercial cleaning. Appealing to homeowners will look very different than appealing to building or business owners.

Automating your marketing processes allows you to display content that is relevant to the audience viewing your content. This connects you on a deeper level, resulting in higher conversions and better sales results.


marketing automation
Think about the manual marketing activities you perform and uganda phone number list how automation can help with that. For example, a salesperson might mark their calendar to follow up with a prospect in a week, then in 30 days, 60 days, etc. The time it takes to manually set up these emails for each customer is much more time than it would take to automate those messages.

Likewise, once a prospect visits your site and enters their contact information, workflow automation can use everything you know about them to begin delivering relevant content that will help them along their path to purchase. You can tailor touchpoints based on what you know about how long it takes to buy your product or service.

You can automate a variety of messages, from in-store delivery text reminders, shipping notifications, abandoned cart reminders, and many other messages that will help your customers in their relationship with you.

Should I contact a marketing automation consultant?
The first step to automating your small business marketing processes is to clearly understand your audience . A marketing automation consultant can help you identify who your customers are and what motivates them to buy from you.