From vision to implementation of branding

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You've defined your strategy and have your corporate goals in mind. Internally, everything is in alignment. Now we need to ask ourselves: How do we convey our brand personality externally? This is where communication measures like design, tonality, and social media come into play.



Continuity is, of course, a key concept in this context. You want people to quickly recognize your company and say something like, "Oh yeah, those are the ones with the elephant in their logo!" It doesn't have to be an elephant, but recognizability and consistency in your corporate design are key. Your website, your business cards, the images on your Facebook page – they all contribute to panama phone number data shaping your brand, giving it a personality, making it tangible.



If you're just noticing that your current design resembles a patchwork quilt, perhaps a redesign can help. It makes more sense to take this step as early as possible rather than perpetuate an unsuitable design. Even a half-finished appearance leaves an impression, albeit not a good one. And correcting the image potential customers have formed of your brand in the meantime is a very complex task. My advice is therefore: It's better to intervene immediately than wait too long when it comes to developing a sustainable corporate identity.





Branding never stops


It would be nice if, when starting a company, you only had to dive into branding once and for all to get it sorted out once and for all. You already guessed it: Unfortunately, that's not how it works. Branding isn't a one-time task on the startup checklist, but rather an ongoing process. Just like people, brands and companies change: Perhaps you expand your fields of activity, or there are new technological developments that you need to respond to. Your brand development should also address these influences. Of course, it's impossible to say in advance what you'll then tackle – but as long as you remain attentive and sensitive to your own brand, you won't miss the moment to act so easily.