The elements of marketing automation!

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To set up an automated workflow, you need various elements that can be incorporated into such a process.





Marketing automation graphic





1. First, you need to know exactly which buyer persona you want to address with your campaign. To do this, specify your ideal customer. You can learn how to do this in our blog article " What is a buyer persona and what is it good for?" Also, define a goal for the workflow you've set up, such as registering for a workshop. Only by keeping your goal and your buyer persona in mind can you create an optimal process.



2. To draw your potential customers' attention to your website and thus to your product or service, you need to provide content that is helpful to your readers. With high-quality content, such as useful blog posts, you can generate organic traffic to your website and thus attract readers to your website. Provide helpful content for all stages of the customer journey that your kuwait phone number data potential customer goes through.



3. Once you've created helpful content for your potential customers, distribute it across all available sharing channels . This includes blog posts, email newsletters, and, of course, all social media formats. Write a blog post, send out a newsletter, and also make various social media posts—then you've distributed your content as effectively as possible.



4. Another important element for marketing automation, as already mentioned, is a CRM system , i.e., a system for managing (incoming) contacts. Only then can you see which emails the lead has already received, which actions they have already performed, or which workflow automations they have already triggered, and thus which stage of the customer journey the lead is currently at.



5. Reporting is just as important as all other elements in marketing automation. Only with analysis and documentation can you evaluate whether the set KPIs have been achieved and observe whether, for example, the engagement of website visitors or newsletter subscribers has increased. Therefore, the established workflows must be continuously reviewed and updated as necessary. You can read how to define your KPIs in the blog article " Strategic Planning with Key Performance Indicators ."