FJORD: Emerging Trends

[mdabuhasan]

FJORD Trends, like every year, outlines the trends of 2021, focusing on what has changed in 2020 and trying to look forward to helping people and companies solve their challenges.

Let's now briefly analyze the 7 trends of 2020, which will influence 2021:

FJORD Trends 2021
1- Collective Displacement
The collective movement is born . 2020 has phone number list necessarily changed everyone's habits. Forcing companies and people to use Smart Working , to buy online and students in DAD. It has thus overturned the way of life and our ideal of balance between home and work.

Obviously, there is a need for new ideas to meet and interact. There is a need for innovative things. Companies need to be able to create new experiences, in-house, with new technologies.

2- Innovation
Innovation is not necessarily that which is constituted by technology, but also by the ability of people to reinvent themselves . In June 2020 there was a 50% increase in business.

This means that people change, modify themselves, adapt, use the famous life hacks to survive . Innovative, alternative and creative solutions have been born. All this has been, obviously, favored by the use of social media. TikTok to the stars, with its trends, has increased people's visibility.

Organizations should think about co-creation, recognize the boundaries between innovation and creation. Over time, the boundaries between customer and creator are blurring.

Business innovation is not just about ideas. It also requires resilience, courage, alignment, and leadership.

3- Transformation
For many workers, their home has become their office. When they used the workplace, the office, the studio, the showroom, the places were alive, used. With this change, many have been lost. But we must not take workplaces for "finished ", many companies will reinvent themselves , they will change their spaces. Even if now, every worker has rediscovered the pleasure of their free time, of the family and it is an asset that they no longer want to let go, it will therefore be necessary that there is an excellent work life balance.

4- Interaction
Interactions between people have inevitably changed , and while the desire to relate through a screen has improved and increased, the desire to share them has decreased. Touch was already taking a back seat with the evolution of digital assistants, which allow, with the sound of the voice alone, to fulfill all requests. The time spent in front of a screen is decreasing creativity and innovation.

Reinventing yourself online is the new frontier. Creating interesting and inspiring content . With the right content, audiences can find an equally compelling digital experience. There has been a significant increase of 47% in the use of Discord , a platform for clubs, gamers, artists and groups of friends to spend time together. This suggests that people need virtual places, where they can communicate as if they were seeing each other. It will be essential for brands to optimize these trends responsibly.

5- Creativity
Shop attendance has changed . For obvious reasons, online sales have increased and many shops have had to face additional costs for customer satisfaction. Many shops previously leveraged the location where they were located, now through online sales they can no longer exploit this phenomenon, but must invent different methodologies to attract their customers. Today customers expect to find the same satisfaction in buying online as when they bought in a physical location.

Companies need to rethink and improve. Try to understand which activities to invest in. It is important to embrace strategic relationships that make the most of existing resources. Companies should explore new business models and value propositions. The demand for personalization represents a major opportunity for companies that must learn to exploit it to the fullest.

6- Empathy and Equality
The topic of equality and empathy is increasingly developing . During the pandemic, gender differences have been put at the center of various debates precisely because it has been experienced unequally. It is also becoming extremely important how companies relate to it and how they talk about it.

“Empathy is fundamental to good design”

Empathy is an intimate understanding of the person you are designing for. To address this challenge, an organization can follow two paths: first, it can narrow its focus from thinking about the whole of society to smaller subgroups, which begins by prioritizing the topics closest to its purpose, then building behaviors around it. Alternatively, it can try to manage polarities.

eBay chose to help small businesses that could not survive by starting an acceleration program and offering a free e-commerce platform.

Over the years, Design Thinking has made empathy seem easy, equating it with listening . However, empathy is not just listening, nor is it a one-time exercise.

Empathy is a way of behaving.

7- Resilience
The pandemic is not only creating physical discomfort but also psychological. People miss conviviality, sharing places, emotions and celebrations.

Despite this, many are trying to find alternative ways, some have increased their “virtual” life by sharing more and more with friends and relatives, some have focused on taking care of themselves.

The pandemic is creating new habits.

Brands need to work to understand the empty space left by a lost ritual, then provide an experience that could replace it. Some roles for rituals have been identified that brands should consider:

Every day you can think about packing a suitcase for a new vacation spot. So take care of yourself, of the places around you.
The famous Friday drinks or weekend sports, makes this habit a sense of belonging. Brands can try to recreate that kind of feeling
Creating new experiences, socially distanced street dance parties. Brands started thinking about how to make these moments better.