Inbound marketing – does it work?

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Now, be honest: How many of you have recently clicked on a banner, voluntarily and with interest? Or read a sales letter and thought: Great, that's exactly what I was looking for!

No? Not really? I can understand that perfectly. This is where inbound marketing comes in. But does inbound marketing work?



Basics of B2B Inbound Marketing




Many of the familiar and well-established tools of B2B marketing no longer work. Or at least not as well as they did ten years ago. Why is that? Are the campaigns no longer creative enough, or are the sales staff too unmotivated? Should we georgia phone number data simply invest more effort, time, and money? I think: No. That can't be the solution. The solution is inbound marketing.

We've known for some time now: The number of advertising messages is constantly increasing. It's no wonder our customers have less attention for them. And they don't want to look at all the unwanted letters, banners, and ads. These are by no means isolated cases; they represent the overwhelming majority. The following statistic, which we found on the HubSpot blog, confirms this trend: 84% of users quickly click away when they're really annoyed by inappropriate digital advertising.



All traditional outbound measures are experiencing a declining return on investment (ROI). This simply means that the investments are becoming less and less worthwhile because the return is no longer adequate. So, when the old tools have become blunt, it's time to consider new ones. Admittedly, this initially sounds like a lot of work, transition processes, and a large portion of uncertainty. Don't worry, it's not that complicated. This presents a great opportunity to get rid of all marketing measures that consume disproportionate amounts of budget and achieve only mediocre or unsatisfactory results.



Instead, start by transforming your marketing strategy and focus more on messages that people enjoy hearing or, ideally, even want. Oh yes, it's possible! Inbound marketing is based on a philosophy that puts your customers' interests first.