Keyword research and on-page optimization:

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The placement of keywords in various parts of the content (such as the headline and the first paragraph) is an important aspect of on-page optimization. However, it is equally important that the use of keywords appears natural and meaningful. Google has developed algorithms to detect and penalize excessive keyword use (keyword stuffing).



Different types of keywords:


There are different types of keywords that can be distinguished in terms of keyword research and search engine optimization (SEO). These keywords vary in terms of their length, intent, and usage. Here are the most important types:



Short tail keywords (head keywords):
These are short, general search terms that usually consist of only one or two words. belarus phone number data Short-tail keywords often have high search volume, but they also involve high competition. The likelihood of reaching the first page of search results with this keyword is rather low.



Long-tail keywords :
These keywords consist of a longer phrase or a specific question that more accurately addresses the user's intent. Long-tail keywords are particularly valuable because they often target very specific search queries and therefore generally have a higher conversion rate.


Mid-tail keyword :
These keywords are midway between short-tail and long-tail keywords and consist of two to four words. They have a medium search volume and moderate competition.


Branded Keywords :
These are search terms that contain a company's brand name or product name, such as "Nike running shoes" or "Apple iPhone." These keywords often target people who are already familiar with the brand or are looking for specific products.