you can then tailor compelling content that speaks to your audience in their own language, through their preferred medium and channels. Remember that many prospects visit the web to research, not to purchase, so don’t simply list the benefits of your product or service. Rather, highlight the value of doing business with your brand, and what sets you apart from your competitor next door. Be enthusiastic. Stoke your viewers’ curiosity by sharing exciting information in your field – and don’t be afraid to make creative or unusual connections from seemingly unrelated fields. Try a variety of content forms to see which ones get better responses. Whatever your structure, be certain your calls-to-action and contact options remain clear and accessible throughout all of your marketing collateral.
Don’t give out the barn! Inbound marketing revolves around sweden whatsapp number data 5 million trading useful information (e-books, checklists, demos, etc.) for a lead. So, the key is to provide content that persuades prospects to give you their contact information in exchange for materials that they find valuable. Start with a strong headline and purpose clearly describing what your product or service does and how it can help prospects solve their challenge. Drive this point home with visual context and emotion – an image, video, or preview that demonstrates why the viewer needs the product. Social proof such as customer testimonies will help establish expertise and credibility. Then, keep your request for information simple and friendly. Avoid asking for more information than you need. Test different versions of your form to see how much your prospects are willing to share. And, of course, optimize for mobile devices: keep all of your landing pages functional, forms simple, and call-to-action buttons large and clickable.
A well-developed demand generation strategy is the first step to a successful B2B marketing campaign. If you’re new to inbound marketing techniques and would like to learn more, give us a shout! Pulse Marketing Agency is a SharpSpring Certified Partner. We offer 30 minutes of marketing wisdom for free!