Four types of business value

[kexej28769@nongnue]

So you've also discovered that when it's time for renovations or pitching work, there's often a big boss and that big boss sits here, usually not down there. So it gets us to value. Now, when we think about conversions and we think about revenue from our work on a client's website, we focus on revenue, and revenue is extremely important.

If we're not generating revenue or more revenue for our chinese overseas british database clients, we're not going anywhere. Income for the win. You can see it there. Well, yes and no.


4 Forms of Business Value
This brings us to four types of business value. So there are at least four.

Increase revenue.
Are you maximizing gross profit?
Gross profit pays rent, not revenue.
Revenue - Cost of goods sold = Profit
Reduce costs.
Reducing costs creates value!
Example: SEO project for a client worth 10x net income, saving $1k increases the value to $10k.
Cost avoidance
Recommendations that allow your client not to spend money in the future.
Example: Using SEO knowledge to reduce tech debt and create a more financially sustainable structure
Insurance value