Why It’s Great: Affordable and feature-rich

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Here’s a list of the best email list services for small businesses in 2025, based on affordability, ease of use, automation features, and integrations:

1. Mailchimp – Best All-in-One for Beginners
Free Plan: Up to 500 contacts

Key Features: Drag-and-drop builder, automation, templates, analytics

Why It’s Great: Intuitive UI, great for small business email list small teams, built-in CRM

Ideal for small businesses just starting with email marketing.

2. Brevo (formerly Sendinblue) – Best for Automation & SMS Integration
Free Plan: Unlimited contacts, 300 emails/day

Key Features: Email & SMS marketing, workflows, segmentation

Why It’s Great: Powerful automation, excellent deliverability

Great for transactional emails or SMS + email combo marketing.

3. Moosend – Best for E-commerce & Advanced Automation
Free Trial: 30 days

Key Features: Advanced automation, A/B testing, landing pages


Best for businesses looking for high-end features at a budget price.

4. MailerLite – Best Value for Growing Lists
Free Plan: 1,000 subscribers, 12,000 emails/month

Key Features: Automation, landing pages, surveys, drag-and-drop editor

Why It’s Great: Clean interface, great support, scalable pricing

Perfect for content creators and startups.

5. Constant Contact – Best for Local or Event-Based Businesses
Free Trial: 60 days

Key Features: Email marketing, surveys, events, list management

Why It’s Great: Easy-to-use with strong customer support

Trusted by nonprofits, coaches, and small retailers.

Recommendation:
If you're just starting, MailerLite or Brevo offer the best mix of free features and growth potential. For more complex needs or e-commerce integrations, Moosend is a strong alternative.