Research recent company news

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Enriching your basic data adds critical context, allowing your sales team to approach prospects with relevant information.

Firmographics: For B2B, append data points like company size (employee count, revenue), industry (using Indian industry classification codes where relevant), location (city, state, specific industrial zones), and technology stack.
Technographics: What software or tools do they use? This can indicate needs or pain points.
Intent Data: Are there signals (e.g., recent website visits, content downloads, job postings for specific roles) indicating a company is actively researching solutions like yours?
Key Personnel: Identify decision-makers and influencers within the target companies (e.g., CEO, Head of Sales, IT Manager, Purchase Manager).
Local News & Updates: (e.g., funding rounds, new product gambling-data-austria launches, expansion plans, leadership changes) from Indian business media.
Social Media Insights: Leverage LinkedIn (especially for B2B) to gather professional insights.
Sales Intelligence Platforms: Utilize platforms that have strong data coverage for India (e.g., ZoomInfo, Apollo.io, local Indian providers) to automate much of this enrichment process.
3. Segmentation: Precision for Daily Sales Effectivenesscompliance can lead to heavy fines and blacklisting.
Strategic Time Zones: India has one time zone, but be mindful of local business hours and potential lunch breaks.
Scripting: Have a concise, value-driven opening. Focus on qualifying and understanding needs, not hard selling. Be prepared for objections.
Language: While English is common in business, be prepared to communicate in Hindi or other regional languages if appropriate for your target audience.
WhatsApp Business API (for consented users): Once a lead has given explicit consent to receive communication via WhatsApp, leverage the WhatsApp Business API for automated, personalized messages (e.g., meeting confirmations, service updates, targeted offers). Never use personal WhatsApp for unsolicited marketing.
SMS Marketing (DND Compliant): For bulk SMS, use only DND-scrubbed lists and ensure your content complies with TRAI's rules for commercial communications (e.g., specific headers, clear purpose).