Website Optimization & Merchandising

[jrineakter]

Ensure the e-commerce website is optimized for user experience (UX), mobile responsiveness, and conversion rate optimization (CRO).
Manage and optimize product listings, ensuring accurate descriptions, high-quality images, competitive pricing, and proper categorization.
Implement A/B testing for various website elements, landing pages, and instagram data creatives to improve performance.
Data Analysis & Reporting:


Required Skills and Qualifications
To be successful as an E-commerce Marketing Specialist, candidates typically possess:

Education: Bachelor's degree in Marketing, Business, E-commerce, Communications, or a related field.
Experience: 2-5+ years of proven experience in e-commerce marketing, digital marketing, or online retail. A strong portfolio demonstrating successful campaigns and measurable results is highly advantageous.
Technical Proficiency:
Expertise with e-commerce platforms (e.g., Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud).
Proficiency in digital marketing platforms (Google Ads, Facebook Ads Manager, TikTok Ads, LinkedIn Ads).
Strong command of web analytics tools (Google Analytics, Adobe Analytics).
Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, Braze).