Do the website elements have a clear purpose?

[jrineakter]

SEO and CRO are terms that are familiar to most developers and designers, but we'll explain them to you in case you're just starting out and don't have much experience in the field.

SEO, or Search Engine Optimization , is a set of techniques used to improve your website's ranking in search engines by increasing organic traffic. Your website needs to have a clear division of topics and each page needs to have a purpose.

Are you a lawyer working in the area of ​​labor law? Divide your services into different pages to better serve the user, with good calls to action at the end. Remember, each page should have its content rich people data around a keyword so that the user arrives at your website when searching for this term.

CRO, an acronym for Conversion Rate Optimization , is a concept that encompasses improvement techniques in relation to the conversion of leads into company customers through its landing page or website.

Consider some CRO principles when planning your conversion page:

Is it clear to the user as well?
Is contact information clear to users?
Does the website have calls to action that convey the idea of ​​the service and address users' problems?
Are the company's differentiators clear? Why should they trust your company?
By planning these two points when creating your website, you will have a clear direction to follow and you will know how to structure the topics within your site so that users find what they are looking for in your company .