Digital Advertising (PPC & Social Media):

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Cloud Kicks B2C Lead Generation (Direct-to-Consumer Sales)
For individual customers interested in purchasing shoes, apparel, and accessories, Cloud Kicks would focus on strategies that build brand awareness, drive traffic to its e-commerce site, and convert visitors into engaged prospects.

Key Strategies:

Google Ads: Running search ads for specific estonia phone number list shoe models, styles (e.g., "running shoes," "stylish sneakers"), or problem-solution queries (e.g., "comfortable work shoes").
Social Media Ads (Instagram, Facebook, TikTok, Pinterest): Highly visual campaigns showcasing new collections, lifestyle content, and user-generated content. Targeting based on demographics, interests (e.g., fitness, fashion, specific sports), and online behaviors. Retargeting ads for users who visited the site but didn't purchase.

Influencer Marketing: Collaborating with fashion, fitness, and lifestyle influencers to showcase products, generating buzz and driving traffic through authentic endorsements.
Content Marketing & SEO:
Blog Posts: Creating content around shoe care, fashion trends, sports performance tips, sustainability in footwear, or "how-to" guides (e.g., "Choosing the Right Running Shoe"). Optimized for relevant keywords to attract organic search traffic.
Video Content: Product reviews, unboxing videos, "get ready with me" style content, and behind-the-scenes glimpses into the brand on YouTube and social platforms.

Visual Content (Pinterest, Instagram): High-quality product photography and lifestyle imagery to inspire purchases.
Email Marketing & SMS Marketing:
Newsletter Sign-ups: Offering incentives like a first-purchase discount, exclusive content, or early access to sales in exchange for an email address.
Abandoned Cart Recovery: Automated email/SMS sequences to remind customers of items left in their cart, often with a gentle nudge or small discount.
Personalized Recommendations: Sending emails based on past purchases, Browse history, or stated preferences.
New Product Announcements & Promotions: Keeping subscribers informed about new drops and sales events.