Digital Advertising (PPC & Social Media):
Posted: Thu May 22, 2025 4:49 am
Cloud Kicks B2C Lead Generation (Direct-to-Consumer Sales)
For individual customers interested in purchasing shoes, apparel, and accessories, Cloud Kicks would focus on strategies that build brand awareness, drive traffic to its e-commerce site, and convert visitors into engaged prospects.
Key Strategies:
Google Ads: Running search ads for specific estonia phone number list shoe models, styles (e.g., "running shoes," "stylish sneakers"), or problem-solution queries (e.g., "comfortable work shoes").
Social Media Ads (Instagram, Facebook, TikTok, Pinterest): Highly visual campaigns showcasing new collections, lifestyle content, and user-generated content. Targeting based on demographics, interests (e.g., fitness, fashion, specific sports), and online behaviors. Retargeting ads for users who visited the site but didn't purchase.
Influencer Marketing: Collaborating with fashion, fitness, and lifestyle influencers to showcase products, generating buzz and driving traffic through authentic endorsements.
Content Marketing & SEO:
Blog Posts: Creating content around shoe care, fashion trends, sports performance tips, sustainability in footwear, or "how-to" guides (e.g., "Choosing the Right Running Shoe"). Optimized for relevant keywords to attract organic search traffic.
Video Content: Product reviews, unboxing videos, "get ready with me" style content, and behind-the-scenes glimpses into the brand on YouTube and social platforms.
Visual Content (Pinterest, Instagram): High-quality product photography and lifestyle imagery to inspire purchases.
Email Marketing & SMS Marketing:
Newsletter Sign-ups: Offering incentives like a first-purchase discount, exclusive content, or early access to sales in exchange for an email address.
Abandoned Cart Recovery: Automated email/SMS sequences to remind customers of items left in their cart, often with a gentle nudge or small discount.
Personalized Recommendations: Sending emails based on past purchases, Browse history, or stated preferences.
New Product Announcements & Promotions: Keeping subscribers informed about new drops and sales events.
For individual customers interested in purchasing shoes, apparel, and accessories, Cloud Kicks would focus on strategies that build brand awareness, drive traffic to its e-commerce site, and convert visitors into engaged prospects.
Key Strategies:
Google Ads: Running search ads for specific estonia phone number list shoe models, styles (e.g., "running shoes," "stylish sneakers"), or problem-solution queries (e.g., "comfortable work shoes").
Social Media Ads (Instagram, Facebook, TikTok, Pinterest): Highly visual campaigns showcasing new collections, lifestyle content, and user-generated content. Targeting based on demographics, interests (e.g., fitness, fashion, specific sports), and online behaviors. Retargeting ads for users who visited the site but didn't purchase.
Influencer Marketing: Collaborating with fashion, fitness, and lifestyle influencers to showcase products, generating buzz and driving traffic through authentic endorsements.
Content Marketing & SEO:
Blog Posts: Creating content around shoe care, fashion trends, sports performance tips, sustainability in footwear, or "how-to" guides (e.g., "Choosing the Right Running Shoe"). Optimized for relevant keywords to attract organic search traffic.
Video Content: Product reviews, unboxing videos, "get ready with me" style content, and behind-the-scenes glimpses into the brand on YouTube and social platforms.
Visual Content (Pinterest, Instagram): High-quality product photography and lifestyle imagery to inspire purchases.
Email Marketing & SMS Marketing:
Newsletter Sign-ups: Offering incentives like a first-purchase discount, exclusive content, or early access to sales in exchange for an email address.
Abandoned Cart Recovery: Automated email/SMS sequences to remind customers of items left in their cart, often with a gentle nudge or small discount.
Personalized Recommendations: Sending emails based on past purchases, Browse history, or stated preferences.
New Product Announcements & Promotions: Keeping subscribers informed about new drops and sales events.