Recommended Platforms: Instagram and Pinterest

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With convenience comes increased sales. And as we mentioned, there is a lot of competition for e-commerce brands. The more steps a customer has to take, the more likely they are to leave the store before making a purchase. Authentic shopping allows customers to quickly and easily purchase items that catch their eye.

In fact, Gen Z is 71% more likely to purchase items directly on Instagram , compared to 40% of US adults. These are active, engaged, and ready-to-buy users.


It’s no surprise that Instagram is our top suggestion! However, Pinterest is another platform to keep in mind. While they don’t have as many users as Instagram, they have a highly engaged and buying audience.

Pinterest shopping experience statistics
Image from Pinterest

A whopping 80% of the platform’s weekly Pinners confirm that algeria phone number list Pinterest’s online shopping experience is inspiring. Plus, its reach extends to 40% of U.S. households with annual incomes over $150K. If these stats don’t make you want to head straight to Pinterest, we don’t know what will.

To start selling on Instagram and Pinterest, create an account on both platforms. For Instagram, you’ll need to have a Facebook business account and an Instagram business account. Once you upload your product catalog to your account, Instagram’s Facebook Shop will take notice , and soon you’ll see the option to tag products.

For Pinterest, you’ll first need to apply for approval to use buyable pins. Your store will need to run on a platform like Shopify or BigCommerce. Once approved, Pinterest will automatically convert your existing product pins into buyable pins based on your store data.

In the future, you can create new shoppable pins by pinning a product and including a link to the product page. Pinterest will automatically turn it into a shoppable pin! It’s that easy.