Getting Started with Your First Phone Database

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Writing abandoned cart emails is all about psychology. You want online shoppers to do something that puts money in your pocket, so you have to think like a consumer.

What will convince your target audience to come back and complete the checkout process? What word, phrase, or image will be compelling enough to overcome all objections and questions?

That’s a tough question to answer, but we’re going to share our 19 best practices for abandoned cart emails . Use them in your ecommerce email marketing campaigns to spark more conversions.

1. Make Your Abandoned Cart Emails Very Specific
Never waste your readers' time, especially when you want to convert them into customers. Get straight to the point in your email by asking readers to return to the payment page.

Include a short headline, product image, short description, and call algeria phone number list to action. That’s all you need. If you include too much text, you’ll overwhelm your readers — and likely hurt your chances of converting. Them.

2. Use Engaging Visual Features in Your Abandoned Shopping Cart Emails
Visuals help readers connect with your message more effectively. For example, you can use a stock image of a “sad” shopping cart. Keep it small so it doesn’t take up too much space on the page.

2. Use Engaging Visual Features in Your Abandoned Shopping Cart Emails

Images allow you to touch your readers’ emotions. Sure, they don’t care about the sad, empty shopping cart, but the image evokes emotions like loss and disappointment.

Again, use product images as well. You want your readers to see what they ’re missing out on. Text alone won’t send your potential customers running back to the virtual checkout line.